Featured Publications
Books
- Raithel, S., Heidari, S., & von Schlieben-Troschke, J. (2024). Product Recall Management Preparation, Execution and Recovery. Springer. https://doi.org/10.1007/978-3-658-45587-3
Research articles
- Raithel, S., Hock, S. J., & Mafael, A. (2024). Product recall effectiveness and consumers’ participation in corrective actions. Journal of the Academy of Marketing Science, 52(3), 716-735.