Product recalls impact thousands of products each year, affecting millions of customers and creating significant challenges for companies, from financial losses to reputational damage. High-profile examples like the Takata airbag recall and viral product failures highlight the scale and consequences of these events.

Effective recall management requires careful coordination across supply chains, legal departments, marketing, and customer relations. A well-planned approach not only protects consumers but also preserves company reputation, while addressing the needs of regulators, investors, and the wider public.

This book offers a practical guide for navigating the full recall process, from planning and executing recalls to communicating risks and restoring trust. It draws on the latest research and real-world case studies across consumer goods, food, and automotive sectors, providing managers with actionable insights and strategies to handle recalls effectively and minimize their impact.