Last week, we had the pleasure of welcoming Stefan Hock (University of Connecticut) to our Marketing Department.

On July 8th, Stefan presented his work on The Impact of Social Density on New Product Co-Creation as part of our doctoral colloquium. The talk sparked a lively discussion, and in the individual meetings that followed, he took the time to give detailed feedback on our ongoing research projects — feedback that was very valuable for our doctoral students and researchers. As a an experienced member of the Product Recall Research Team, Stefan also brought a broader perspective on product-related research to the conversation.

The day ended with a relaxed dinner at an Italian restaurant. We would like to thank Stefan for the inspiring exchange and look forward to seeing him again very much.